On Trailing Edge Design and the sharpening of it
Being regarded as on the “cutting edge” of design or product innovation is a coveted and fleeting position. Companies spend a great deal of time, effort, and money trying to get out ahead of the pack and show the world that they are on the cutting edge. Some of them earn that distinction, some of them try earnestly but don’t quite make it, and some of them fail spectacularly in the effort. This is not about those companies. This is about